Media Buyer (Remote)

Overview

CRM Online is a leading specialist in the implementation of CRM, connecting systems and data analytics. We're looking to drive growth in the Australian and International market. CRM Online is searching for a Media Buyer to support our business objectives by negotiating and purchasing advertising spaces to reach target audiences effectively. To develop media buying strategies, analyse options, optimise budgets, monitor ad performance, and report to our clients.

As a Media Buyer, you will:

• Facebook and Google ads set up according to the strategy provided by the team (It’s a bonus if you have an understanding of ad strategies - mostly lead generation strategies)
• Effective campaign management, testing and optimisation on a regular basis to maintain the results for our clients (mainly Facebook & Google)
• Ascertain what the 30, 60 and 90 day goals are for the campaign and continually check back results against these goals.
• Assisting with building basic funnels and setting marketing automation.
• Assisting with technical stand-point to make sure everything is checked and working as it should be (pixel, custom conversions, funnels) and assisting with trouble-shooting if any issues arise.
• Frequent check-ins with the team to ensure strategy and results are on track to determine whether campaigns are working or need to be adjusted.
• Negotiate with media sales companies to secure advantageous contracts.
• Conduct thorough market research and competitive analysis to identify new opportunities and optimize campaign performance.

• Facilitation and assistance with client on-boarding with new clients.
• Thorough review of information submitted by clients to allow you to expand on the questioning in the on-boarding call to define why they do what they do, the mission, outcome they are seeking by working with us and their and customer segments.
• Assisting with modelling new client advanced strategies.
• Assisting with market and competitive research for our projects to understand their positioning and messaging, to assist with client’s strategy and audience building.

• Attending day to day ad-hoc business tasks (email management, proofreading, video edits, graphic design, transcribe videos and audios)

• Assisting with Documenting and upgrading agency procedures and marketing materials.

• Regular check-in calls and/or review and presentation of stats via video with all recurring done for you clients.
• Managing and providing extra project support to our clients
• Effective use client boards and tasks via our project management system 

Media Buyer Education and Qualifications

• Attendance at daily huddle meetings and end of the day reporting.
• Bachelor's degree in Marketing, Business, Communication or a related field.
• 4+ years of enhanced knowledge and experience as a Media Buyer ideally within a fast-paced marketing agency environment (campaign setup, management, Testing, optimisation and reporting)
• Extensive understanding of digital media platforms and relevant metrics
• Effective market and competitive research skills
• Basic understanding of copywriting
• Basic understanding of funnel build and automation 
• Strong understanding of bidding techniques.
• Understanding of custom audiences and lookalike audiences.
• Ability to multi-task and effectively prioritise projects.
• Ability to confidently communicate with clients
• Accurate time tracking
• Fast and accurate implementation.
• Strong attention to detail.
• Great & proven communication skills.
• Fantastic interpersonal skills.
• Certifications across Google Marketing platform and platforms are a bonus.